Must-visit farmers markets on the Big Island: fresh fruits, local crafts & island eats at Waikoloa Beach & Waimea
The Big Island of Hawai‘i is a paradise — not only for its stunning beaches and volcanoes, but also for its vibrant farmers markets. If you’re looking to taste the freshest tropical fruits, sample local delicacies, and take home unique, island-made crafts, the farmers markets in Waikoloa Beach and Waimea should be at the top of your list.
These markets offer a perfect way to experience the island’s culture, support local businesses, and enjoy the freshest flavors Hawai‘i has to offer.
Why visit a Big Island farmers market?
Farmers markets in Hawai‘i are more than just places to shop — they are a hub for community, sustainability, and authentic island flavors. From sun-ripened papayas and creamy avocados to fresh-caught seafood and handmade jewelry, you’ll find something special at every turn.
Plus, by shopping local, you’re supporting Hawaiian farmers, artisans, and food vendors who keep the island’s traditions alive.
“A visit to a Hawaiian farmers market isn’t just a shopping trip — it’s a sensory experience filled with vibrant colors, delicious flavors, and warm aloha spirit.”
Where to go: Waikoloa Beach Resort & Waimea farmers markets
Waikoloa Beach Resort farmers market
When: Every Wednesday, 9 AM - 2 PM
Where: King’s Shops, Waikoloa Beach Resort
Nestled within the Waikoloa Beach Resort, this market offers a laid-back shopping experience with a variety of fresh produce, baked goods, and handcrafted gifts. You’ll find tropical fruits like mangoes, lilikoi (passion fruit), and rambutan alongside locally made honey, macadamia nuts, and Kona coffee.
Don’t miss out on the freshly baked banana bread or homemade jams—they make great gifts or souvenirs! If you’re in the area, also check out the Queen’s Marketplace, another great spot for shopping and dining.
Waimea Town market
When: Every Saturday, 7:30 AM - Noon
Where: Parker School, Waimea
Located in the cooler, lush upcountry of Waimea, this farmers market features a mix of local farmers, ranchers, and artisans. It’s one of the best places to get high-quality, grass-fed beef from nearby ranches; organic veggies; and locally made cheeses.
Enjoy a fresh poke bowl or a handmade malasada (Portuguese-style doughnut) as you browse the stalls filled with locally crafted artwork, soaps, and textiles. If you're in Waimea for the day, take time to visit additional markets in the area, as there are often pop-up vendors and smaller markets throughout the week.
How to shop & support local vendors respectfully
When visiting these markets, keep in mind a few key tips to make the most of your experience while respecting the local community:
Bring cash – Some vendors accept cards, but cash is always preferred for quick transactions.
Bring your own bag – Hawai‘i is eco-conscious, and many markets encourage reusable bags.
Try something new – Be adventurous! Sample fruits or foods you’ve never tasted before. If you’re not sure how to test ripeness, tell the farmer when you’d like the fruit to be ready (such as something to eat today vs. something to ripen in the next few days) and they’ll help you select the perfect fruit.
Respect the culture – Vendors love sharing their crafts and produce, so take a moment to chat and learn about what makes their products special.
Plan your Big Island adventure
Exploring the farmers markets in Waikoloa Beach and Waimea is a delicious and authentic way to connect with Hawai‘i’s local culture. Whether you’re searching for a refreshing coconut drink, locally made souvenirs, or a taste of fresh island flavors, these markets offer something for everyone.
